Atlanta Home Builders Association "Project 60" House

3430 Heartwood Ln - 2016.05.06

Walter Tally was innovative in his design of modern suburban living, and October 1959 saw the construction of 3430 Heartwood Lane, known as the “Project 60” house, or “Research House”, which featured all-gas heating, cooling, and kitchen appliances.  The house, constructed by the Homebuilder’s Association of Greater Atlanta (HBA), was featured in the Parade of Homes and promoted “gas built-ins” for “modern automatic cooking at its best."

H.10: 3430 Heartwood Lane, known as the “Project 60” house

The house's furniture was given away with much fanfare by Radio WQXI. 

Atlanta Journal Constitution 1959.10.05

Following images provided by Richard Cloues, Historic Preservation Division of the Georgia Department of Natural Resources.

HBA ad Atlanta Journal and Constitution 1959.09.13

ATTENTION EARTH DWELLERS! PROJECT 60... the Research House that has taken the Homebuilders Association of Metropolitan Atlanta... over 3 years to design... over $30,000 to build... is HERE! Project yourself into the future! Pick the local planet you'd like to live on... dial the climate you prefer... design the house that runs itself-with more space, more light, more comfort, more privacy, more atmosphere-than ever before! That's a telescopic view of PROJECT 60 behind a facade that still spells Home Sweet Home! Come see rounded ceilings... suspended lighting...a subterranean living room... indoor patio... year-round gas air-conditioning... back yard courtyard... and many other features... in the house that opens up a new dimension in modern living! Its ADDRESS: PLANET EARTH, ATLANTA, GEORGIA, NORTHCREST RD. Follow the arrows out the North Express- way to Northcrest Rd.

HBA ad Atlanta Journal and Constitution

FREE! 

Don't forget to register at the Re- search House, Project "60". All the fabulous furniture will be given away by Radio WQXI.

Be sure to visit Project 60 Research House, that has taken over three years to design over $30,000 to build. See rounded ceilings, suspended lighting, subterranean living room, year-round gas air conditioning and many other features that open up a new dimension in modern living. ADDRESS: GO NORTHEAST EXPRESSWAY TO NORTHCREST ROAD. (FORMERLY MECHANICSVILLE RD.). FOLLOW THE ARROWS.

Atlanta Gas Light ad Atlanta Journal and Constitution

GAS air conditioned
ONE unit COOLS and HEATS 

The Atlanta Home Builder Association's Project 60 House in the Parade of Homes is built and equipped for living at its best. Known as "The House of Tomorrow... Today," everything about. this lovely Georgian home is designed for comfort and convenience. It's air conditioned the year around with Arkla-Seryel Sun Valley single unit that cools in summer, heats in winter. The heautiful kitchen is modern to the nth degree, with smart Gas huilt-ins. Other conveniences in this all-Gas house are automatic gas hot water service, an RCA-Whirlpool gas refrigerator with Ice-Maker for ever ready ice cubes, gas dryer, Caloric gas incinerator, even a Lazy Man's gas char grill in the patio. And you approach Project 60 House by the soft glow of Gaslites.

HBA Parade of Homes ad Atlanta Journal and Constitution 1959.09.20

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